ChiroCandy
A reference for our team, partners, and collaborators — covering every element of our visual identity, brand voice, and client messaging standards.
OVERVIEW
ChiroCandy is the most trusted name in chiropractic marketing — serving 2,000+ clinics worldwide with proven, full-service patient-growth systems. Our brand reflects expertise, approachability, and results-driven clarity.
Help chiropractors attract, convert, and reactivate patients — automatically.
LOGO
The ChiroCandy logo combines a friendly robot mascot (the "Candy Bot") with a clean, rounded wordmark. Always use approved files — never recreate or alter the logo.
Wordmark — Light Backgrounds
Use on white or light-colored surfaces
Wordmark — Dark Backgrounds
Use on navy, dark photography, dark UI
Icon — Light Backgrounds
Square icon for profile images, favicons, small formats
Icon — Dark Backgrounds
Use on navy, dark photography, dark UI
- →Use only the approved PNG/SVG files
- →Maintain clear space equal to the 'o' in 'chiro'
- →Use navy logo on white/light backgrounds
- →Use white logo on navy/dark backgrounds
- →Scale proportionally at all times
- ×Stretch, skew, or distort the logo
- ×Change or recolor any part of the logo
- ×Add drop shadows, outlines, or effects
- ×Place on busy or low-contrast backgrounds
- ×Recreate the logo in any other software
COLOR PALETTE
Our palette is built on deep navy authority, energetic candy green, and clean white. These three colors define every touchpoint — from digital ads to printed materials.
Click any swatch to copy the hex value. Always use exact hex values — never approximate. For print, use the CMYK values listed below.
Deep Navy
Hero backgrounds, headers, footers
RGB 6, 23, 51
C88 M55 Y0 K80
Navy Mid
Section backgrounds, gradient midpoint
RGB 26, 42, 67
C62 M38 Y0 K73
Candy Green
CTAs, highlights, accents, icons
RGB 107, 188, 68
C43 M0 Y64 K26
White
Body backgrounds, text on dark
RGB 255, 255, 255
C0 M0 Y0 K0
Brand Gradient — Navy to Forest
135° · #061733 → #1A2A43 → #0A2E12 · Hero banners, section headers, CTA backgrounds
- →Green (#6BBC44) CTA buttons on navy backgrounds
- →Navy (#061733) buttons on white backgrounds
- →Use exact hex values — never approximate
- →Ensure 4.5:1 contrast ratio for all text (WCAG AA)
- →Use the brand gradient for hero and CTA sections
- ×Introduce colors outside the approved palette
- ×Use green text on white backgrounds (low contrast)
- ×Use navy and navy-mid interchangeably without purpose
- ×Approximate colors — always use exact hex values
- ×Use the gradient for small UI elements or body text
TYPOGRAPHY
Montserrat drives all headlines with bold authority. Open Sans handles body copy with warmth and readability. Never substitute these fonts.
The H1 display style uses Inter Black (900) at 52px with -0.065em tracking (Figma: −65). This is reserved exclusively for the ChiroCandy brand name and primary display moments.
- →Use Inter Black (900) with -0.065em tracking for H1 display text
- →Use Montserrat 700–900 for all headlines and CTAs
- →Use Open Sans 400–600 for all body copy
- →CTA text: Montserrat Bold, ALL CAPS, +0.08em tracking
- →Minimum body text size: 14px / 0.875rem
- ×Substitute any other typeface for Montserrat or Open Sans
- ×Use Inter Black at body text sizes
- ×Mix more than two font families in a single layout
- ×Use font weights below 400 for body text
- ×Apply positive tracking to display headings
VOICE & TONE
ChiroCandy speaks like a trusted marketing partner — confident, results-focused, and deeply knowledgeable about chiropractic. We are never salesy, never vague, and never condescending.
Expert
We've been in chiropractic marketing for 10+ years. We speak with earned authority.
Results-Driven
Every message ties back to outcomes: more patients, more revenue, less stress.
Approachable
We're real people. We're friendly, direct, and easy to work with.
- →"We build patient-growth systems that work — even when platforms change."
- →"Trusted by 2,000+ chiropractors. $450M+ in patient revenue generated."
- →"Month-to-month. No long contracts. Real results."
- →"ONE SYSTEM. EVERY CHANNEL."
- ×"We're the best marketing agency in the world!"
- ×"Our proprietary synergistic solutions leverage cutting-edge paradigms."
- ×"Sign a 12-month contract to get started."
- ×"We can't guarantee results."
MESSAGING
All ChiroCandy messaging is built on four pillars. Every ad, email, landing page, and social post should reinforce at least one of these.
Proven Track Record
10+ years. 2,000+ clinics. $450M+ in patient revenue. Lead with the numbers — they do the selling.
"Over $450M in patient revenue generated since 2015. Trusted by 2,000+ chiropractic practices worldwide."
Full-Ecosystem Approach
We don't run one channel. We connect every piece — Meta, Google, SEO, Streaming TV, AI Agents, Direct Mail. One system. Every channel.
"ONE SYSTEM. EVERY CHANNEL. Patients find you everywhere they scroll, search, or stream."
AI-Powered & Future-Ready
We employ full-stack AI developers. Our AI agents work 24/7 to create content, answer calls, qualify leads, and book appointments.
"Now powered by AI, Invisible Intent™, and full-service multi-channel growth."
Real People. Real Results.
Our team is 100% US-based. Real marketing pros backed by AI precision — not overseas VAs or automated templates.
"MADE IN AMERICA. Unlike many agencies, our team is right here — real people, real accountability."
CREATIVE GUIDELINES
Every creative asset — from a Facebook ad to a clinic flyer — must meet these standards before it goes live under the ChiroCandy brand.
Ad Creative Standards
Use real patient results and testimonials — never stock photo smiles
Lead with a problem statement: 'Facebook Leads Slowing Down?' not 'We Run Meta Ads'
Always include a clear, single CTA: 'Book a Free Strategy Call' or 'See Packages'
Green (#6BBC44) CTA buttons on navy. Navy (#061733) buttons on white backgrounds.
Headlines in Montserrat Black, ALL CAPS for maximum impact in ads
Include the Candy Bot icon in social media posts for brand recognition
Photography & Video
Professional Video Shoot — The Standard
4-hour on-site filming session at the clinic
Capture clinic environment, team, and patient stories
Deliver ready-to-use videos for ads, website, social
Always show real people — never actors or stock footage
Bright, clean lighting — avoid dark or cluttered settings
Include the doctor on camera whenever possible
PRE-LAUNCH CHECKLIST
Before any asset, ad, or page goes live under the ChiroCandy brand, verify every item below.
Logo & Identity
- Correct logo file used (not stretched or recolored)
- Minimum clear space maintained around logo
- Logo version matches background (navy on light, white on dark)
Colors
- Only approved brand colors used (#061733, #1A2A43, #6BBC44, #FFFFFF)
- Sufficient contrast for all text (4.5:1 minimum WCAG AA)
- CTA buttons use Candy Green (#6BBC44) on dark, Navy on light
Typography
- Headlines in Montserrat (700–900 weight)
- Body copy in Open Sans (400–600 weight)
- No other font families introduced
Copy & Messaging
- At least one of the 4 messaging pillars is present
- CTA is clear and singular
- No hyperbolic claims without data to back them up
- Tone is confident, direct, and results-focused
Creative
- Real photography used (no generic stock)
- Video includes real clinic/doctor footage
- All claims (2,000+ clinics, $450M+) are accurate and current
- Candy Bot icon included in social media posts
The Trusted Name in Chiropractic Marketing for Over a Decade.
Brand Guide v1.0
March 2026 Edition
© 2026 ChiroCandy Marketing, LLC